The impact of Web 2.0 on education is being felt from classrooms, to board rooms, to living rooms – but perhaps one of the most interesting (and promising) change has to do with learning content. The power of on-line community in education is driving changes in how learning content is . . .

•Developed and published commercially
•Created by expert teachers
•Distributed and sold
•Found and promoted

Perhaps one of the most interesting questions is –

Can teacher-developed content co-exist successfully with commercially available learning materials? In a connected world, I think the answer is a resounding YES, and here’s why:

1. ‘Chunks’ are better than ‘Hunks’ for many kids. That is, many students benefit from smaller units of learning (‘chunks’), versus traditionally available large systems or textbooks, which today’s IM-focused kids ignore. So teacher-made content –which is generally made in smaller pieces, can be a valuable part of what students consume.
2. Standards Based Curriculum is boring. Sorry to speak so bluntly, but the current focus on just standards and assessment is turning off kids by the droves. Great teachers are stepping up to fill in the gaps. Many are offering their own engaging experiences for kids — lesson plans that rely on blogging, cell phones, engaged discussion. This can be a great supplement to commercial material – which may still be required, but is just not sufficient anymore.
3. It’s not all about the classroom. Duh. Learning actually DOES occur everywhere, something the best teachers understand well. And learning even occurs outside traditional academic areas. So teacher-developed content to support learning in yoga, music, fitness, etc is becoming just as critical to our well-being as content for reading and math. It’s a big world, and the human experience is equally large.
4. The ‘Long Tail’ also wags for education. The current rage of ‘selling less to more’ can mean financial success and broad exposure for those teachers who create learning content. And it can even mean broader success for innovative commercial providers, as they begin to see teacher recommendations drive sales of their products to geographies not covered by traditional distribution channels.

My story for this blog —-
I attended the NCCE (Northwest Council for Computers in Education) meeting in Seattle last week. Kudos to Heidi Rogers, et al, for an outstanding and fun event. One of the keynote speakers was Marc Prensky, who was, as always, engaging and enjoyable.* After his speech, he dropped by the WeAreTeachers table to chat. He asked for my elevator pitch, and when I gave it, he responded with “But Sandy, everything teachers do online should be free!” When he walked away, I thought, geez — Didn’t I just see him signing selling his book, “Don’t Bother me Mom, I’m Learning,” over there to these teachers? And I’m pretty sure he got paid for that keynote. So wonder if he is saying that his IP (Intellectual Property) is worth more than theirs? While I know Marc did not mean to be arrogant (he is, after all, a former teacher himself) — it is curious to me that there is a prevailing attitude that ‘everything on the internet should be free, unless it comes from me.’

Counter that experience with one I had with Alan King , a new teacher friend I met in Seattle, and a new WAT (WeAreTeachers) member. He is considering retirement soon, and had this to say. “Sandy, WeAreTeachers could literally change my life plans. Even after retirement, I still have lots to share, but will need an income. This could be my answer!”

Rock on, Alan. Live that dream.

*Marc did a really interesting (and risky!) activity with this audience of over 2000 folks. He posted on the screen a question, then had an ‘open phone test.’ Everyone had 5 minutes to answer the question using only their cell phone (no computers). His point was that we can all learn something when we work together, and whatever technology is generally available should be considered for use in teaching — even cell phones. Left an impression.

Tags: curriculum, learning content, Marc Prensky, standards, teacher-created content, teachers, web 2.0

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